Perdue - Delicious Chicken They May or May Not Deserve

Need to connect and build trust with busy working moms? Show her that you really get what she’s up against. Parents love their kids but don’t always like ‘em. And at the end of the day, they still care about feeding them clean, quality protein. So when Perdue asked for a campaign that could connect authentically with this audience, while still building awareness and equity in the new generation of leadership, Chris and Ryan Perdue, we created a 360-degree campaign with a line that was delightfully polarizing in focus groups (which is how you know it’s good!).